Street vendor with a bicycle in the urban market of Hanoi, Vietnam. — photo: Tan Danh

Sofitel Legend, UNESCO launch heritage partnership starting in Hanoi

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Sofitel Legend, UNESCO launch heritage partnership starting in Hanoi

Ex-Scoot crew supervisor gets jail after pocketing nearly $51,000 from in-flight sales to pay off debts Asia’s most favorite island welcomes 2.1 million foreign tourists in 10 months. Exceeding 2026 target Sofitel Legend UNESCO have launched a global partnership to preserve cultural heritage through tourism. Starting at the 125-year-old Sofitel Legend Metropole Hanoi.

Ex-Scoot crew supervisor gets jail after pocketing nearly $51,000 from in-flight sales to pay off debts Asia’s most favorite island welcomes 2.1 million foreign tourists in 10 months. For travelers, the practical note is how launch heritage partnership fits into a realistic Vietnam day.

Planning a trip around launch heritage partnership? V-International Tour & Travel can help shape a practical Vietnam itinerary.

Launch Heritage Partnership in Practice

Luxury hotel brand Sofitel Legend and UNESCO announced the partnership on Oct. 26 to promote cultural heritage preservation, support local communities and connect travelers with local traditions. The initiative will initially focus on Sofitel Legend Metropole Hanoi, which marks its 125th anniversary in 2026. Before expanding to the brand’s other properties worldwide.

Launch Heritage Partnership in Practice — Street vendor with a bicycle in the urban market of Hanoi, Vietnam. (photo: Tan Danh)
Street vendor with a bicycle in the urban market of Hanoi, Vietnam. — photo: Tan Danh

How to Place Launch Heritage Partnership in Your Route

Key figures include 51,000, 5,800. These numbers show how launch heritage partnership is unfolding in practice.

, 51,000 was recorded, alongside 5,800, reflecting continued momentum in launch heritage.

What to Expect on the Ground

Sofitel Legend Metropole Hanoi. For example, photo courtesy of the hotel The partnership covers four areas: supporting local artisans, educating travelers about heritage. For instance, showcasing local culture at hotels encouraging voluntary contributions to heritage preservation. With support from UNESCO networks, the hotels will work with artisans heritage professionals to introduce guests to traditional crafts.

What to Expect on the Ground — Peaceful view of Hoan Kiem Lake with Turtle Tower in Hanoi, Vietnam with city sk (photo: 🇻🇳🇻🇳 Việt Anh Nguyễn 🇻🇳🇻🇳)
Peaceful view of Hoan Kiem Lake with Turtle Tower in Hanoi, Vietnam with city skyline. — photo: 🇻🇳🇻🇳 Việt Anh Nguyễn 🇻🇳🇻🇳

For deeper insights, explore our related coverage: World’s second most visited country sees nearly half its tourism activity outside peak season and American tourist reunited with lost wallet left on Hanoi bus.

Planning Notes

Cultural practices. Staff, particularly concierge teams, will receive training to help visitors understand local history and traditions. Hotels will also host exhibitions and cultural activities. Guests can support UNESCO through voluntary donations via the ALL Accor Charity platform, including contributions using ALL Rewards points.

Planning Notes — A scenic view of Turtle Tower on Hoan Kiem Lake surrounded by lush greenery in H (photo: Nguyen Ngoc Tien)
A scenic view of Turtle Tower on Hoan Kiem Lake surrounded by lush greenery in Hanoi, Vietnam. — photo: Nguyen Ngoc Tien

Nearby Ideas

The initiative will cover both tangible intangible heritage, including traditional craftsmanship, performing arts oral traditions. For example, as well as biodiversity conservation through engagement with UNESCO Biosphere Reserves. For instance, maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery Emblems, said the partnership reflects the brand’s commitment to preserving the cultures. Traditions that define destinations.

Nearby Ideas — Morning sunlight filters through trees on a vibrant street in Hoàn Kiếm, Hanoi, (photo: tu nguyen)
Morning sunlight filters through trees on a vibrant street in Hoàn Kiếm, Hanoi, capturing urban life and travel. — photo: tu nguyen

For more on Vietnam travel, see also: American tourist reunited with lost wallet left on Hanoi bus and 90-cent pho restaurant: Hanoi family defies rising costs. Official visitor information is available from the Vietnam National Authority of Tourism.

Conclusion

Launch Heritage Partnership is a useful stop when you want quiet roads and time to look around. Keep the day flexible, and leave space for weather and slow meals.

Conclusion — A fruit vendor arranging bananas on a bicycle in Hanoi street, Vietnam. (photo: Quang Nguyen Vinh)
A fruit vendor arranging bananas on a bicycle in Hanoi street, Vietnam. — photo: Quang Nguyen Vinh

For more information, visit Vietnam Ministry of Planning and Investment.

Source: https://e.vnexpress.net/news/travel/sofitel-legend-unesco-launch-heritage-partnership-starting-in-hanoi-5138772.html

What travellers should know

Sofitel Legend and UNESCO have launched a global partnership to preserve cultural heritage through tourism, starting at the 125-year-old Sofitel Legend Metropole Hanoi.

Further reading

Sofitel Legend and UNESCO have launched a global partnership to preserve cultural heritage through tourism, starting at the 125-year-old Sofitel Legend Metropole Hanoi.

Additional notes

Ex-Scoot crew supervisor gets jail after pocketing nearly $51,000 from in-flight sales to pay off debts

Asia’s most favorite island welcomes 2.1 million foreign tourists in 10 months, exceeding 2026 target

Sofitel Legend and UNESCO have launched a global partnership to preserve cultural heritage through tourism, starting at the 125-year-old Sofitel Legend Metropole Hanoi.

Luxury hotel brand Sofitel Legend and UNESCO announced the partnership on Oct. For example, 26 to promote cultural heritage preservation, support local communities and connect travelers with local traditions. For instance, the initiative will initially focus on Sofitel Legend Metropole Hanoi, which marks its 125th anniversary in 2026, before expanding to the brand’s other properties worldwide. Sofitel Legend Metropole Hanoi. Therefore, photo courtesy of the hotel The partnership covers four areas: supporting local artisans, educating travelers about heritage, showcasing local culture at hotels and encouraging voluntary contributions to heritage preservation. Additionally, with support from UNESCO networks, the hotels will work with artisans and heritage professionals to introduce guests to traditional crafts and cultural practices. In practice, staff, particularly concierge teams, will receive training to help visitors understand local history and traditions. Hotels will also host exhibitions and cultural activities. Guests can support UNESCO through voluntary donations via the ALL Accor Charity platform, including contributions using ALL Rewards points. The initiative will cover both tangible and intangible heritage, including traditional craftsmanship, performing arts and oral traditions, as well as biodiversity conservation through engagement with UNESCO Biosphere Reserves. Maud Bailly, CEO of Sofitel Legend, Sofitel, MGallery and Emblems, said the partnership reflects the brand’s commitment to preserving the cultures and traditions that define destinations. “Our responsibility is to ensure that the cultures, traditions, and artisans who give our destinations their identity are preserved, understood, shared, and transmitted onto future generations,” she said. Julien Pellaux, UNESCO’s director of partnerships, said the collaboration would connect visitors with artisans and tradition bearers while helping preserve traditional knowledge and create income opportunities for local communities. Cultural experiences in Hanoi Sofitel Legend Metropole Hanoi will be the first property to introduce cultural experiences developed with UNESCO’s Hanoi Office. The programmes will highlight the capital’s history, craftsmanship and culinary traditions. One planned activity is the Hanoi Coffee Journey, inspired by the city’s coffee culture and the hotel’s association with egg coffee. Sofitel Legend said the hotel introduced its version of the drink in 1946. The experience will include a coffee meditation session led by experts from Vietnamese coffee company Trung Nguyen. Trung Nguyen Legend, Coffee Meditation x Egg Coffee activity. Photo courtesy of Sofitel Legend Another planned experience will take visitors to Bat Trang Pottery Village near Hanoi for a guided museum visit, a traditional lunch and a pottery workshop led by a local artisan. A guided tour of the Imperial Citadel of Thang Long, a UNESCO World Heritage Site, is also planned. A heritage specialist will explain its archaeological discoveries, historical artefacts and conservation work. Access to areas not generally open to visitors will depend on relevant arrangements and permissions. Maud Bailly and Jonathan Baker, head of office and UNESCO representative to Vietnam, met at Sofitel Legend Metropole Hanoi on Oct. 21, ahead of the partnership announcement. Maud Bailly (L), CEO of Sofitel Legend, Sofitel, MGallery and Emblems, and Jonathan Baker, Head of Office and UNESCO Representative to Vietnam, at Sofitel Legend Metropole Hanoi on Oct. 21, 2026. Photo courtesy of the hotel Global rollout planned Following the Hanoi launch, the partnership will expand to other Sofitel Legend properties, with activities tailored to each destination’s cultural heritage. The brand operates five hotels worldwide, including properties in Amsterdam, Cartagena, Panama City, Xi’an and Hanoi. Several are located within or near historic areas, such as Amsterdam’s Canal Ring, Cartagena’s fortified city and Panama City’s Casco Viejo. Sofitel Legend is part of Accor, an international hospitality group with more than 5,800 properties in over 110 countries. Subsidiary of VnExpress License number: 71/GP-CBC, Ministry of Information and