World’s second most visited country sees nearly half its tourism activity outside peak season
As Chinese tourists stay away, Japan records first January-September drop in foreign visitors since 2021 Asia’s most favorite island expects to receive 2.4 million foreign tourists in 2026 Spain. The world’s second most visited country, records some 47% of its tourism activity outside peak season. Significantly more than Mediterranean rivals Italy Greece, a new report shows.
As Chinese tourists stay away, Japan records first January-September drop in foreign visitors since 2021 Asia’s most favorite island expects to receive 2.4 million foreign tourists in 2026 Spain. For travelers, the practical note is how activity outside peak fits into a realistic Vietnam day.
Planning a trip around activity outside peak? V-International Tour & Travel can help shape a practical Vietnam itinerary.
Activity Outside Peak in Practice
The “The International Traveller that Transforms Spain” study, conducted by tourism intelligence firm The Data Appeal Company. For example, found that 52.8% of Spain’s tourism activity takes place between May September, traditionally the busiest travel months. For instance, compared with 58.7% in Italy 72.7% in Greece, Travel Daily News reported. The report, presented at a tourism convention in Zaragoza, Spain, on Oct.
How to Place Activity Outside Peak in Your Route
Key figures include $112 billion, 47%, 52.8%. These numbers show how activity outside peak is unfolding in practice.
Useful reference points: $112 billion, 47%, 52.8%. Keep these in mind while you plan around activity outside.
What to Expect on the Ground
20, found that cultural attractions remain the main draw for visitors outside peak season. While family vacations wellness experiences are gaining popularity across Spanish cities, inland destinations, the Mediterranean coast. The Canary Islands. Demand from emerging markets has also grown.
For deeper insights, explore our related coverage: Southeast Asia’s second most visited country delays $30 departure tax to sustain tourism growth and Southeast Asian island named among National Geographic’s best places to visit in 2027.
Planning Notes
Over the past three years, off-peak travel demand from Argentina increased 27.8%, followed by Poland at 18.6%. Brazil at 13.1%. For example, tourists sunbathe in El Arenal beach in the island of Mallorca, Spain, August 11. For instance, photo by Reuters The report found that four in 10 travelers visiting Spain during the low season choose upscale or luxury accommodations.
Nearby Ideas
In Spanish cities, these hotels account for 64.8% of international demand during the shoulder. Low seasons, while shopping has emerged as one of the fastest-growing reasons for visiting. The Canary Islands recorded the longest average stays among the destinations studied, at 6.6 nights. Compared with 3.7 nights along the Mediterranean coast.
For more on Vietnam travel, see also: Southeast Asia’s second most visited country delays $30 departure tax to sustain tourism growth and Southeast Asia’s third richest country allocates $229M to boost tourism growth for next year. Official visitor information is available from the Vietnam National Authority of Tourism.
Conclusion
Activity Outside Peak is a useful stop when you want quiet roads and time to look around. Keep the day flexible, and leave space for weather and slow meals.
For more information, visit Vietnam Government Portal.
Source: https://e.vnexpress.net/news/travel/places/world-s-second-most-visited-country-sees-nearly-half-its-tourism-activity-outside-peak-season-5136654.html
What travellers should know
Spain, the world’s second most visited country, records some 47% of its tourism activity outside peak season, significantly more than Mediterranean rivals Italy and Greece, a new report shows.
Further reading
Spain, the world’s second most visited country, records some 47% of its tourism activity outside peak season, significantly more than Mediterranean rivals Italy and Greece, a new report shows.
Additional notes
As Chinese tourists stay away, Japan records first January-September drop in foreign visitors since 2021
Asia’s most favorite island expects to receive 2.4 million foreign tourists in 2026
Spain, the world’s second most visited country, records some 47% of its tourism activity outside peak season, significantly more than Mediterranean rivals Italy and Greece, a new report shows.
The “The International Traveller that Transforms Spain” study, conducted by tourism intelligence firm The Data Appeal Company, found that 52.8% of Spain’s tourism activity takes place between May and September, traditionally the busiest travel months, compared with 58.7% in Italy and 72.7% in Greece, Travel Daily News reported. The report, presented at a tourism convention in Zaragoza, Spain, on Oct. 20, found that cultural attractions remain the main draw for visitors outside peak season, while family vacations and wellness experiences are gaining popularity across Spanish cities, inland destinations, the Mediterranean coast and the Canary Islands. Demand from emerging markets has also grown. Over the past three years, off-peak travel demand from Argentina increased 27.8%, followed by Poland at 18.6% and Brazil at 13.1%. Tourists sunbathe in El Arenal beach in the island of Mallorca, Spain, August 11, 2018. Photo by Reuters The report found that four in 10 travelers visiting Spain during the low season choose upscale or luxury accommodations. In Spanish cities, these hotels account for 64.8% of international demand during the shoulder and low seasons, while shopping has emerged as one of the fastest-growing reasons for visiting. The Canary Islands recorded the longest average stays among the destinations studied, at 6.6 nights, compared with 3.7 nights along the Mediterranean coast. The findings come amid a tourism boom in Spain, the world’s second most visited country after France. Spain welcomed a record 70.4 million international tourists during the first eight months of 2026, up 5.4% year-on-year, according to its National Statistics Institute. Foreign visitor spending rose 8% to €99.8 billion (US$112 billion) during the period. The country received a record 97 million international tourists in 2025 and expects arrivals to reach 100 million this year. Subsidiary of VnExpress License number: 71/GP-CBC, Ministry of Information and